Original Content

In our project, 36daysoftype, we have tried to give our take on things that concern us at DamageControl. 36daysoftype is a global, typography project, where designers, illustrators and visual artists share their view on the alphabet. Our project looked at it in a two-fold manner. The first was to use each alphabet as a stepping stone to talk about a specific subject and also provide information on it, based on what our concerns and opinions about it are. The second was to visually match what we were talking about to the visual.

The assignment started with documenting ‘rural livelihood projects for excluded communities’ in India supported by Change Alliance. What we saw amazed us. It definitely demanded more than ‘documentation’. There are inspiring experiments and practices going on all over India, in every eco-region by small and marginal farmers. On the other hand, the only story the Indian middle class knows about agriculture is that farmers commit suicide. This has perpetuated a negative image about agriculture among opinion makers. All of this is bad news.