← All Portfolio Client: OXFAM INDIA Date: 10/30/2014
The richest 1% controls 46% of global resources.
How can you demonstrate this fact in an exhibition?
Oxfam published a report on global inequality titled ‘Even It Up‘. DamageControl created an accessible multi-media installation for the India release of the report. We were responsible for concept design and final production of the exhibition.
To give the audience an experiential sense of inequality, we cordoned off 46% of the exhibition space with caution tape to represent the world’s richest 1%, and mounted the exhibition in the remaining area, using photographs and case studies. We highlighted key statistics using light boxes, and used sound, light and a video loop. Such a display helped get across the point that inequality is not accidental and can be reversed through strong policy choices.
A variation of this installation was created later as a portable exhibition for corporate employees in India for Trailwalker, Oxfam India’s fund-raising programme.
100 Kms to Equality, the new portable exhibition: